# 02 Salon and beauty: e-mail, letter, notice, social post

Templates, not legal advice. Replace every [placeholder] (list in part 01). Show prices as the final amount the customer pays, and check the price display rules for your country (see part 01).

## Before you send: salon specifics

- **Appointments already booked:** Decide whether they keep the old price and say so in the message.
- **Vouchers and loyalty cards:** Decide whether they are redeemed at the old or the new price, and state it clearly.
- **Explain the pricing logic:** If your prices depend on hair length, time needed or treatment length, show the scale on the price list.
- **Online booking and website:** Update both before the effective date. Nothing annoys a customer more than a booking page that shows the old price.
- **Colleagues who rent a chair or work freelance in your salon:** Agree dates and amounts with them before anything goes out.

## A. E-mail to customers

Subject: New prices from [Effective date] at [Business name]

```
[Greeting and name]

thank you for choosing us. From [Effective date] we are adjusting our prices.

[One-sentence reason.]

Here is what changes:
- [Service]: was [old price], now [new price]
- [Service]: was [old price], now [new price]
- [Service]: was [old price], now [new price]

All other prices are on our price list: [Link or note about the notice].

Appointments you booked before [Date sent] stay at the previous price. Vouchers are redeemed [at the previous price / at the value printed on the voucher].

If you have any questions, call us on [Phone] or write to [E-mail].

Kind regards
[Sender name]
[Business name], [Town or city]
```

## B. Letter (paper)

```
[Business name]
[Street and number]
[Postcode and town]

[Customer name]
[Street and number]
[Postcode and town]

[Town or city], [Date sent]

New prices from [Effective date]

[Greeting and name]

since [Year/month] we have looked after you with [services, e.g. cuts, colour, treatments]. Thank you for your trust.

From [Effective date] we are adjusting our prices. [One-sentence reason.]

For our most popular services this means:
[Service]: was [old price], now [new price]
[Service]: was [old price], now [new price]

The full price list is in the salon and on [Website]. Appointments already booked keep the previous price.

We look forward to seeing you again. If you have questions, you can reach us on [Phone] or at [E-mail].

Kind regards

[Sender name]
[Business name]
```

## C. Notice (A4, for the salon window or the till)

```
NEW PRICES FROM [Effective date]

Dear customers

we are adjusting our prices. [One-sentence reason.]
The new price list is at the till.

Appointments booked before [Date sent]: previous price.
Vouchers: [Rule to insert].

We are happy to answer questions in person.
Thank you for your trust.

[Business name]
```

## D. Social post

Short version (stories, short captions):

```
Small update: from [Effective date] our prices change. The new list is on [Website] and in the salon. Already booked appointments stay at the previous price. Thank you for being part of [Business name]!
```

Longer version (feed post or newsletter paragraph):

```
A note about our prices.

From [Effective date] some of our prices go up. [One-sentence reason.]

What stays the same: the time we take for you, [one true thing you keep, e.g. the products we use / our training / the way we work].

All details are on [Website]. Appointments already booked keep the previous price. Questions? Message us or call [Phone].

Thank you for your trust!
```

Tip: post it after the e-mail or letter has gone out, so that nobody learns it from social media first. Switch off comments only if you cannot respond; otherwise answer calmly with the sentences from part 06.

## E. Thank-you to regular customers (short personal e-mail or handwritten card)

```
[Greeting and name]

you have been coming to us since [Year/month]. Thank you, truly.

From [Effective date] our prices go up. [One-sentence reason.] For you, we will keep your current price for [Service] until [date] [if you offer this: condition, e.g. when booked by that date].

If you would like to talk about anything, tell us at your next visit or call [Phone].

Warm regards
[Sender name]
```

Note: only offer regulars what you can really keep. A concession you have to take back does more harm than good.

## F. Add-on block: you drop or reduce a service

```
From [Effective date] we will no longer offer [Service] because [One-sentence reason]. As an alternative we recommend [Alternative].
```